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Incentivizing More Sustainable Behavior Change

Incentivizing More Sustainable Behavior Change

Should it matter whether we are driven by true personal motivation matter, by a rational economic incentive, or because of a catchy and appealing gimmick, so long as we are doing the “right thing”?

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Sustainability for Whom?

In an era of powerful business and government inaction, much of the sustainability agenda has been captured by big brands such as Wal-Mart, Nestle, and Procter and Gamble. While they’ve managed to convert waste into profit streams, can they help halt ecological damage?

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